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  DOI Prefix   10.20431


 

International Journal of Managerial Studies and Research
Volume 5, Issue 3, 2017, Page No: 14-19
doi:dx.doi.org/10.20431/2349-0349.0503003

Impact of Servicescape on Customer Patronage of Fuel Stations in Abia State, Nigeria

Onuoha A. Onuoha PhD, Nnenanya Doris

Department of Marketing, University of Port Harcourt, Port Harcourt, Nigeria

Citation :Onuoha A. Onuoha PhD, Nnenanya Doris, Impact of Servicescape on Customer Patronage of Fuel Stations in Abia State, Nigeria International Journal of Managerial Studies and Research 2017,5(3) : 14-19

Abstract

This study examined the impact of servicescape on customer patronage of fuel stations in Abia State,Nigeria. Questionnaire was used to generate data from 450 respondents drawn from 30 fuel stations selected from three major cities of the State. Three hypotheses formulated for the study were tested using pearson's product moment correlation coefficient. Results showed that all three dimensions of servicescape used in the study have significant impact on customer patronage. The implication of the study is that fuel stations should, as a matter of policy, treat servicescape as an essential marketing strategy that should be better managed for sustainable customer patronage and profitability


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