The last century has seen phenomenal advances in women's societal position, both from an educational, as well as economic perspective. At the turn of the previous century, women's position was dominated by "feminine" characteristics, that resulted in them being "gendered" and primed in their roles as wives, mothers, caretakers - albeit women. These characteristics were displayed in various facets as housewives, unequal partners - a home setting and often an unpaid employee, under-rewarded partner if they assisted in the operation of a business alongside their husbands.