The concern for sustainable consumption and indeed ecologically responsible behaviour is enormous and well documented in modern marketing literature. However, what constitute the characteristics of green consumers and the effects of these characteristics on environmentally friendly behaviours are yet to be explored in Nigerian context. This study attempts to identify the demographic and socio-economic characteristics of consumers who are environmentally friendly with a view to drawing some marketing implications. With a sample of 102 members of the green brigade in Akwa Ibom State, using both descriptive and inferential statistics, findings revealed that these consumers are mostly graduates of tertiary institutions, mostly males than females, married with home ownership. They are mostly middle class citizens with white collar jobs and they consider environment safety and security very paramount in every purchase decision they make. From the results of arithmetic analysis, correlation, and regression analysis, findings further indicate that the age of respondents, his household income, home ownership, work status, buying pattern, education and residence do significantly influence consumers social responsibility behaviour in a statistically significant way. However, these positive relationships suggest that raising the socio-economic and demographic status of the people will increase consciousness for safe environment among consumers. Based on these findings, some managerial implications were drawn, including directions for further research