The paper examined the Impacts of Service Marketing on health care management in Nigeria. For this paper, general hospital, Ogbomoso was selecting using simple random techniques in selecting 200 patients of the hospital. Data were collected with the use of both primary and secondary data and were subsequently analyzed applying regression analysis through statistical package for board sciences. The results showed that service marketing has significant impact on the management and patronage of health care services. Therefore, the study recommended that there must be drastic structural change in marketing of health care services as the will help in improving the quality of health care service