online economy, as a new economic model, is the product of the development of Internet. In recent years, China's online celebrity economy is undergoing rapid development, especially for live industry. 2016 was the marker---the year of live. At the same time, China live economy took shape. Meanwhile, more and more enterprises realize that marketing methods should go with the advancement of the society. Traditional marketing methods should be combined with live. The article helps enterprises with live marketing plan by analyzing development of China live economy, on the basis of combination of theories of live economy and case study.