In the day of increasingly fierce competition in the market, the success of the product sales can not be separated from the advertisement, meanwhile, Marketing strategy plays an important role in product sales. There are many differences between the Chinese and western marketing strategies in the product sales due to their different marketing strategy environment. Since beverage has become common people's daily necessity, this paper will take the beverage as an example, especially "Qoo" and "Scream" to analyze the similarities and differences between the Chinese and western beverage advertisements in marketing strategy from different aspects, thus to find a better way of marketing for the domestic beverage sales enterprise, which will provide more economic benefits.