Social media is driven technologically, rather than culturally. For many young people, engaging in social media activities is a routine that benefits them in that it enhances their communication, social connection and technical skills. The number of youths using social media platforms continues to increase and the statistics are overwhelming on how often they do so each day. By implication, a large part of this generation's social, emotional and even spiritual development takes place online. This paper argues that, in addition to its benefits, social media can also be a double-edged sword, impeding wholesome youth development and even fostering a dysfunctional youth generation. In other words, social media have the potential to make or mar and, therefore, can pose a major challenge to an effective youth ministry in Nigeria. Seemingly the Church is yet to devise effective strategies that will enable her to harness the limitless potential of social media with regard to reaching out to the youth. This paper seeks to bring out the experiences of young people through a documentary study with the goal of helping the church, youth ministry workers to a better working understanding of how to work with young people in various contexts. This paper will also provide key effective strategies that will enhance not only the technological advancement of young people, but to also equip the church to minister better to these young people. And lastly the paper will consider the Christological implications of the findings to effect youth ministry.