In this paper an attempt is made to identify that there are key difference in the actual purchase of the consumers of housing loans of public sector banks, private sector banks and new generation public sector banks. As regard with the important product traits are concerned, litheness, processing fees, processing period and interest rates plays a vital role in all the three types of banks. Majority of the Customers prefer and avail their housing loan from Public and Private Sector bank. The customers visit and avail the housing loan in meager amount from new generation public sectors bank. The main objective of this study is to find the customer preference for housing loan from three categories of banks using summary statistics and Chisquare test.