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  DOI Prefix   10.20431


 

International Journal of Research in Tourism and Hospitality
Volume 3, Issue 1, 2017, Page No: 34-37
doi:dx.doi.org/10.20431/2455-0043.0301004

A Study of Constructing Menu Design Indices of B&B in Taiwan

Yen-Cheng Chen1, Pei-Ling Tsui2*,Hsin-I Chen1,Shu-Hsin Ko1

1.Department of Applied Science of Living, Chinese Cultural University, Taiwan
2.Department of Hospitality Management, National Taitung College, Taiwan
3.Graduate Institute of Technological and Vocational Education, National Taipei University of Technology, Taiwan

Copyright :Yen-Cheng Chen,et.al, A Study of Constructing Menu Design Indices of B & B in Taiwan International Journal of Research in Tourism and Hospitality

Abstract

In recent years with the rise of the sightseeing tour, the demand for a significant increase in tourist accommodation in Taiwan, thereby accelerating the thriving B & B industry. B & B with respect to the earlier operation, mostly from the house is the use of spare rooms and facilities in the B & B as a sideline business, and today's B & B industry in the face of fierce competition in the market B & B, has been in the past to change the traditional distinctive Bed and Breakfast Bed and Breakfast offers including overall design, the experience on the ground ingredients, and offers specialty meals and meal service to enhance their competitiveness. Therefore, this study will focus on B & B Restaurant menu design evaluation indicators as a research subject, through the "fuzzy Delphi method (FDM)". The construction and analysis of restaurant menus and Breakfast assessment of index design to serve as a B & Band catering industry marketing manager reference management.


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