The main aim of this study is to find out consumer perception, preference and awareness towards broadband services of different companies. The study is done to find out the preferred factors of consumers regarding broadband and to study the preference of consumers towards Broadband with other broadband services in Chennai city. The study also aims to find out the consumer perception towards the upcoming technologies in the field of broadband. The study also deals with the question of overall perception of consumers towards broadband and consumer preference towards various high-tech features of broadband of various players in the market. The study also looks at the awareness level of consumers towards after sales services of various broadband in comparison with broadband service. The study is conducted to make a comparison of the broadband services provided by with that of other broadband companies