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  DOI Prefix   10.20431


 

International Journal of Managerial Studies and Research
Volume 2, Issue 7, 2014, Page No: 40-46

Effects of Innovation Ability on International Entry Mode Choice and Firms' Performance

Song-Hua Hu 1, Jian-Bo Wang 1, Pei-Yan Zhang 1

1.Department of Management Lingnan College, Sun Yat-sen University Guangzhou, China

Citation : Song-Hua Hu, Jian-Bo Wang, Pei-Yan Zhang, Effects of Innovation Ability on International Entry Mode Choice and Firms' Performance International Journal of Managerial Studies and Research 2014 , 2(7) : 40-46

Abstract

Using a sample of 408 Chinese enterprises with international operations, this paper investigates the impact of product innovation, R&D intensity, marketing innovation and R&D manpower on entry mode selection and performance of Chinese firms. Although there is no sufficient evidence to verify the relationship between R&D manpower and entry mode choice, our empirical results show that the enterprises with more product innovations, higher R&D intensity or marketing capability tend to choose an international entry mode with a high degree of control. These will correspondingly result in better financial performance. However, the entry mode choice does not produce statistically significant effect on the firms' sales growth


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