In today's competitive world marketers need to be more customers centric. Customer's have choicer of the products in terms of quality, price, availability of other brands. Any Organization whose objectives to earn returns, profit, market share are possible only by having customer competence. In this present era marketers fate is decided by the customers who has different variety of products with international quality and prices are competitive enough. Identifying the requirements of the customers and meeting those will show success to marketers. This paper focuses to study the consumer's ownership, acquire and usage of home appliances helping marketers to understand in detail of customers acquire and usage, framing the best marketing strategies to conquer competition and improve loyal consumers and drive towards the development of durable industry. Consumer market has been increasing with amazing figures which is driven by a young population with access to disposable incomes and easy finance options