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DOI Prefix 10.20431 |
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International Journal of Managerial Studies and Research
Volume 2, Issue 1, 2014, Page No: 33-35
Blue Ocean vs. Red Ocean Businesses: Opportunities in Both
Michael L. Omansky 1
1.Associate Professor
Business Division
Felician College
223 Montross Avenue
Rutherford, NJ 07070
Citation : Michael L. Omansky, Blue Ocean vs. Red Ocean Businesses: Opportunities in Both International Journal of Managerial Studies and Research 2014 , 2(1) : 33-35
Abstract
"Blue Ocean" businesses create new markets, new demand, and often give the business insulation against competition. While they are generally perceived to be more "exciting" and innovative, there are still major opportunities in traditional "Red Ocean" businesses when companies apply rethinking and some adjustments
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